March of Dimes, the leading nonprofit organization for pregnancy and baby health, and Pampers today announced Imagine a World, a free, interactive pop-up experience where guests of all ages can imagine a world where every baby is born healthy. In celebration of Prematurity Awareness Month in November, the experience is inspired by the idea that every baby deserves a chance to thrive and grow up to change the world.
From November 9 - 11, The March of Dimes Imagine a World event, located at L.A. Live in Downtown Los Angeles, will take place in a magical dome that captures the whimsy, imagination and innocence of childhood. Interactive family-friendly displays and activities will encourage participants to engage with the experience and share their stories through video and photo opportunities on site and via social media for those who wish to celebrate across the country. The experience will feature a photo gallery by world-renowned photographer and March of Dimes Ambassador, Anne Geddes. On-site activities including interactive technology stations featuring games and puzzles, selfie stations, DIY flower crown-making and craft stations and garden party photo booths. Family-friendly guest services include the Pampers changing station, a stroller park and nursing stations.
In addition to its residence at L.A. Live, Imagine a World will also connect families across the country through digital extensions, including the opportunity to share on a social media wall and livestream videos throughout the day.
“In the United States, 1 in 10 babies is born prematurely every year. At the March of Dimes, we are working to change that. We are leading the fight for the health of every mom and baby through groundbreaking research, education, advocacy and community programs. We are not just imagining a world where all babies are given the healthiest start, but making it a reality” says Stacey D. Stewart, President of the March of Dimes. “We are thrilled to partner with Pampers for this event and celebrate the magic that babies bring into our world.”
“Pampers remains committed to our heritage of providing innovative solutions to support preemies and NICU nurses for over 46 years,” said Andrea Zahumensky, Brand Director North America Baby Care. “We are proud to partner again with March of Dimes and their efforts to give every baby a fighting chance. In honor of Prematurity Awareness Month, we will provide a box of our newest innovation to every NICU across the country in-service of our shared mission to care for the happy, healthy development of every baby – including the littlest fighters.”
Throughout November, Prematurity Awareness Month, the March of Dimes focuses its efforts on bringing attention to premature birth, the leading cause of death in children under 5 worldwide. While we have identified some of the causes of premature birth, such as preeclampsia, family health history and biological or anatomical complications, in many instances and for many women the cause has yet to be discovered. The March of Dimes is committed to do everything in its power to spread awareness, raise critical funds and support families affected by premature birth by funding groundbreaking research, education, advocacy and community programs that strive to give every mom the opportunity to have a healthy pregnancy and every baby the chance to survive and thrive.
For more than 46 years, Pampers has led innovation supporting Neonatal Intensive Care Unit (NICU) nurses and their tiniest patients. In 2002, Pampers was the first major diaper brand to introduce a preemie diaper for hospitals. In 2016, Pampers partnered with NICU nurses to design and introduce the Pampers Preemie Swaddlers Size P3 diaper, for babies born in the second trimester. Pampers is committed to delivering on the key needs of healthcare professionals to provide the best care for baby and create tailored diapering solutions.
About Pampers®
For more than 50 years, parents have trusted Pampers to care for their babies. Pampers is a part of The Procter & Gamble Company (NYSE:PG) and is the #1-selling diaper worldwide. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a complete range of diapers, wipes and training pants designed to provide protection and comfort for every stage of baby’s development. Visit www.pampers.com to learn more about Pampers products, join the Pampers Rewards program, and find ideas and information to help your baby get the most out of love, sleep and play.